Berger Ses Sirops Ceramic Ashtray – Moulin des Loups, France

This large French promotional ashtray was made for Berger, a brand known not only for its spirits but also for its syrups. The glossy white glaze and bold red-and-black "BERGER – SES SIROPS" typography give the piece a particularly graphic, almost modern look. This white version is significantly rarer than the well-known yellow variant.

With its distinctive trapezoidal shape and deeply molded rests, the ashtray was designed for heavy-duty use in French cafés, bars, and bistros. The combination of white ceramic, bright red lettering, and fine gold lines makes it a highly decorative object of French promotional culture today.

The piece was made by Moulin des Loups in Orchies, France. The underside features the manufacturer's mark with a windmill and the inscription "Orchies – Moulin des Loups – France", as well as the number 878.26.09.

• Period: 1950s–1960s

• Origin: France

• Manufacturer: Moulin des Loups, Orchies

• Material: glazed ceramic

• Colors: white, red, black, and gold

• Length: approx. 22 cm

• Width at the back: approx. 21 cm

• Width at the front: approx. 12 cm

• Height: approx. 5 cm

• Weight: approx. 545 g

• Quantity: 1 piece

This is an old utilitarian object with corresponding signs of age and use.

An exceptionally graphic piece of French bistro and promotional culture in a rare